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0:00 - Introduction & Background 6:37 - Discovering Kettlebells & Functional Training 13:00 - First Brick & Mortar Gym (2010) 22:00 - Partnership & Betrayal 24:48 - Rock Bottom & Depression 28:27 - COVID & Taking Back the East Lake Location 36:15 - Vision for a Destination Gym 46:07 - Last Minute Approval (2 Weeks Before Deadline) 50:09 - Growth from 400 to 2,400 Members 61:00 - Advice for Entrepreneurs We trace Alex’s rise from a 1,400 sq ft kettlebell studio to a 29,000 sq ft destination gym built on functional strength, community, and calculated risk. Setbacks, a failed partnership, and COVID became fuel for a smarter system and a stronger culture. • roots in Chula Vista and family fitness influence • kettlebells as a turning point and RKC rigor • first brick-and-mortar launch and word-of-mouth growth • partnership collapse, park workouts, and rebuilding mindset • COVID pivot with open-air turf and renewed momentum • programming shift to all-around strength and conditioning • funding a calculated leap without investors • securing a massive warehouse and pre-sale hustle • rapid membership growth and community-first culture • solving parking and planning scalable operations • art wall symbolism, identity, and leadership values • practical advice on risk, resilience, and purpose Locate in East Lake Chula Vista area. Address: 2390 Boswell Road, Suite 400, Chula Vista, CA 91914. More info at www.extremefitnesscv.com. Follow @extremefitnesscv and @alexverdugojr. See you at the gym. If you guys like what you saw, make sure you hit the subscribe button. Love you, keep pushing forward.