Cultivating top TikTok Shop Talent with Sohva Social скачать в хорошем качестве

Cultivating top TikTok Shop Talent with Sohva Social

What does it really take to turn TikTok creators into high-performing sellers? In this conversation on The Reacher Podcast, host ⁠Sohun Sanka⁠ sits down with ⁠Navi Singh⁠, founder of ⁠Sohva⁠, to unpack the systems, strategies, and psychology behind building profitable creator communities on TikTok Shop. From hands-on coaching and data feedback loops inside Sohva’s Discord to creative decisions like voiceovers, hooks, and call-to-action overlays, Navi explains how micro-optimizations can dramatically increase conversion. She also breaks down her unique approach to affiliate incentives, giveaway structures, and commission tiers — plus how she uses metrics like GMV Max and Amazon search to prove real cross-channel impact. Whether you’re a brand trying to scale TikTok Shop revenue, an agency building out creator infrastructure, or a creator looking to understand what converts, this episode offers a rare behind-the-scenes look at the business mechanics of social commerce done right.