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Selling in the US requires a different mindset, strategy, and sales discipline. The latest BrazilCham Talks episode dives into one of the most critical challenges for Brazilian companies expanding abroad: how to sell successfully in the US market, with a special focus on New York. The episode features Aron B. Schreier, CEO of Sandler by Strategic Edge, Tenant-Only Real Estate Advisor & Principal at Cresa, and Chairperson of the Chamber's Membership & Marketing Committee, sharing practical, experience-based insights on what truly works in U.S. sales. Hosted by Amadeu Ribeiro, Partner at DLA Piper and Chairperson of the Chamber’s Investing in Brazil Committee, the conversation explores the most common pitfalls Brazilian sellers face, how American buyers evaluate value and credibility, and why discovery, specialization, and disciplined prospecting are essential to succeeding in New York’s highly competitive environment. Host Amadeu Ribeiro, Partner, DLA Piper Guest Aron B. Schreier, CEO, Sandler by Strategic Edge, Tenant-Only Real Estate Advisor & Principal at Cresa Audio/Video editing: Lucca Suassuna de Carvalho, BluMkt Production: Brazilian-American Chamber of Commerce (BrazilCham)