Why Your Meta CPMs Are High (And How To Fix Them) скачать в хорошем качестве

Why Your Meta CPMs Are High (And How To Fix Them)

CPMs get blamed for bad ad performance more than almost anything else. But in most accounts, CPMs aren’t the real problem — they’re a symptom. In this video, I break down: When CPMs actually matter The difference between CPM vs cost per reach Why frequency silently destroys performance The fastest levers you can pull to lower CPMs Why better ads beat “media buying tricks” every time If you’re seeing: Decent CTR but terrible CPC Rising costs with no clear explanation CPMs that feel “out of your control” This video will help you diagnose what’s really happening — and what to fix first. I’ve managed tens of millions in Meta ad spend for education and high-ticket brands, and this is one of the most misunderstood topics I see. 👇 Watch if you want fewer excuses and better ads. Chapters: 00:00 – CPMs aren’t an excuse 01:10 – CPM vs cost per reach 02:10 – When it’s actually an ad problem 03:30 – The biggest CPM lever most people ignore 05:20 – Why “platform-native” ads win 07:30 – Targeting, landing pages, and page quality 10:45 – The real takeaway