Why Conversion Rate Optimization is a Lie (AdTalk with Ethan Bence) скачать в хорошем качестве

Why Conversion Rate Optimization is a Lie (AdTalk with Ethan Bence)

Ethan Bence is a CRO legend. But he says traditional CRO is broken, at least how most people understand it. In this vid we get into the nitty gritty of what you should actually measure when split testing, and how to increase the one thing that actually matters... profit. enjoy. 00:00 Introduction and Guest Introduction 00:38 Journey into CRO 02:39 Transition to CRO Focus 05:28 Conversion Revenue Optimization 10:19 Split Testing Insights 28:35 Generalist vs. Specialist in Marketing 33:35 Recognizing Musical Talents 34:37 The Emotional Power of Music 35:59 Music's Influence on Beliefs 37:37 Correlation Between Music and Marketing 37:54 The Art of Copywriting 40:10 Effective Team Structures for CRO 41:54 The Importance of Split Testing 56:01 Balancing Speed and Quality in Testing 01:01:35 Final Thoughts and Recommendations