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shoutout to Konain Shah, one of the secret weapons of some of the biggest info offers, for coming on the pod. hope you guys enjoy this one 00:00 The $3.5M per month webinar nobody’s talking about 01:45 Why “webinars are dead” is just bad math 04:20 The secret pre-sell: the 3-minute waiting room trick 06:05 “Amazon Zero” – how to repackage a dead offer into a fresh hook 08:15 The shelf life of webinars (and why most founders have PTSD about rewriting them) 10:00 Diagnosing a dying webinar: the audit process 12:00 The 3-step rule that 5x’d webinar conversions 14:00 Dumb copy wins: writing at a 5th-grade level that prints cash 16:00 Why relatability beats credibility every time 17:45 The “partnership ad” strategy that unstucks your Meta account 19:30 Surviving Q4 in info: backend offers and $600K days 22:00 No list? No problem – the partner and free offer playbook 25:00 Scaling beyond $1M/month: new funnels, new countries, new angles 28:00 The 30% revenue gap most info brands ignore (email) 31:00 The science of rebuilding email reputation 34:30 Twice-a-day emails that don’t annoy people 36:00 The perfect value-to-CTA ratio in email 38:10 How to actually use AI without sounding like a robot 41:00 Why great copywriters spend more time editing than writing 44:00 Laziness vs longevity: why most marketers fade out 46:00 Evaluating offers: the fertility market example 48:30 The dangerous power of words 49:30 The toothpaste ad that made brushing a global habit 51:00 Core desire copy: from clean teeth to sex appeal 52:00 Why timeless copy beats trend-chasing AI hype