11. Adapting to Climate Extremes and Wine Consumer Shifts: Lessons from Dr. A. Botezatu, Texas A&M скачать в хорошем качестве

11. Adapting to Climate Extremes and Wine Consumer Shifts: Lessons from Dr. A. Botezatu, Texas A&M

Welcome to "We Taste Wine Differently"! In Episode 11, host Isabelle Lesschaeve sits down with Dr. Andreea Botezatu, the only extension enologist for Texas, to explore her fascinating journey spanning commercial winemaking, academic research, and sensory science. Discover ✅ how sensory science brings real consumer-focused insights to wineries, ✅ why low and high alcohol trends matter, and ✅ the art (and science!) behind a people-centric wine experience. Andreea shares stories about transitioning from Romanian and Canadian vineyards to the heat and challenge of Texas wine country, helping wineries adapt, thrive, and connect with today’s consumers. Whether you’re a wine enthusiast looking to expand your horizons or a winery owner looking for practical ways to engage with academics and consumers, this episode delivers actionable advice— plus a look at how AI is shaping wine marketing, tasting data, and customer feedback. 🎓 Topics covered: 👉 Sensory science vs. traditional wine tasting 👉 Industry-academia balance in winemaking careers 👉 Texas wine: What to try, where to go, and what makes it unique 👉 Low alcohol, high alcohol trends demystified 👉 Consumer-centric winemaking: Practical, immediate steps for tasting room managers 👉 Using AI and technology to connect with wine buyers 👉 Why storytelling and social connection matter in wine If you want to make wine tasting more confident, joyful, and approachable, you’re in the right place! Featured Resources: Dr. Andreea Botezatu’s Podcast: The Wine Lab (Tune in for history, art, and the human side of wine)    • The  Wine Lab   Texas A&M Extension Webinars: Webinar Series (Technical deep-dives for winemakers, open to a global audience)    • Enology Webinars   Connect with Dr. Andreea Botezatu: https://hortsciences.tamu.edu/people/... InnoVinum Free Resource: Discover the five mistakes turning your guests away – and how to fix them! https://www.innovinum.com/five-mistak... ************************** Connect with me: 🔔 Subscribe to my YouTube channel =    / @innovinumacademy   💌 Contact me anytime = https://www.innovinum.com/contact ℹ️ Connect with me on LinkedIn =  / isabellelesschaeve   👉 Please visit my website: https://www.innovinum.com Read about me and my story: https://www.innovinum.com/about