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Most homepage headlines fail because they’re written from the inside out, not from how customers actually think. In this video, I walk through a practical way to generate headline ideas using real voice-of-customer data instead of brainstorming, guessing, or relying on “creative” copy exercises. If you're in marketing or growth at a B2B SaaS and want to learn how to improve your messaging from the ground up, get my free Research Optimization System here: https://christophersilvestri.com/news... Let’s connect on LinkedIn where I share what I’m thinking about daily: / christophersilvestri 00:00 Introduction: the wrong way to write headlines 01:01 Understanding the prospect's mindset 03:08 Who is this video for? 04:00 Step 1: gathering voice of customer data 05:12 Analyzing customer reviews for copy ideas 15:10 Using AI to extract headline ideas 17:28 Iterating and validating headline ideas 20:42 Conclusion: making strategic decisions with AI Alternative titles for the algo: I don’t write headlines until I look at this What I found in customer feedback that changed my headlines Most homepage headlines fail for this one reason How to get headline ideas without brainstorming Why guessing is the worst way to write homepage copy #copywriting #b2bgrowth #messaging #b2bmarketing