Marketing Evangelism and B2B Transformation: Insights from Sangeeta Prasad, CMO of Slalom скачать в хорошем качестве

Marketing Evangelism and B2B Transformation: Insights from Sangeeta Prasad, CMO of Slalom

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad, Chief Marketing Officer at Slalom, about her unique journey from classic consumer products marketing to B2B transformation leadership. Sangeeta shares her experiences transitioning from well-established brands like P&G, American Express, and JPMorgan Chase to becoming the first CMO at professional services firms. She explains why she calls herself a "marketing evangelist" rather than just a marketer, emphasizing her role in converting organizational skeptics into believers. The conversation explores the unique dynamics of B2B marketing versus B2C, particularly in professional services where trust, credibility, and relationships are paramount. What You'll Learn: How to transition from consumer marketing to B2B leadership roles Strategies for overcoming marketing skepticism in sales-driven organizations Ways to position marketing as a revenue generator rather than a cost center Methods for building emotional connections with B2B customers through "customer love" metrics How to navigate the rapid pace of AI transformation in marketing teams Key differences between B2B and B2C marketing approaches and when each applies Techniques for aligning sales and marketing organizations for better results Future plans for sales and marketing alignment and personalization at scale Episode Resources: Sangeeta Prasad on LinkedIn:   / sangeetaprasad   Slalom Website: https://www.slalom.com/us/en?utm_sour... Jenny Rooney on LinkedIn:   / jenniferrooney   Marketing Vanguard on Apple Podcasts: https://podcasts.apple.com/ie/podcast... Marketing Vanguard on Spotify: https://open.spotify.com/show/39HognH... Chapters: 00:00 Introduction 01:11 Sangeeta's Journey from P&G to B2B Marketing 02:12 Why She Calls Herself a "Marketing Evangelist" 04:36 What Slalom Does as a Consulting Company 08:34 Moving from Cost Center to Revenue Organization 12:09 Slalom's "Fiercely Human" Brand Positioning 16:25 Career Advice for Young Marketers 19:13 AI's Rapid Transformation of Marketing 25:20 2026 Priorities: Personalization and Sales Alignment 27:56 Recommended Guest: Terrell Schmidt from TD Bank Subscribe to our channel! https://goo.gl/JpCqzs ↓↓ Leave a comment below ↓↓ Check out the original article here! Insert Link here Check out our full video catalog: https://goo.gl/Ky9LT8 Follow us on: Twitter: https://goo.gl/U2sVPW Facebook: https://goo.gl/G5DRR1 Instagram:   / adweek   TikTok:   / adweek   Reddit:   / adweekmag