How Streaming, Sports, and Social Media Are Reshaping Fandom: Jon Giegengack on Next TMT Talks скачать в хорошем качестве

How Streaming, Sports, and Social Media Are Reshaping Fandom: Jon Giegengack on Next TMT Talks

Sports fans are cutting the cord, streaming platforms are scrambling for rights, and younger audiences are discovering games through TikTok and YouTube instead of TV. In this episode of Next TMT Talks, Jon Giegengack of Hub Entertainment Research breaks down the latest findings from his firm’s “What’s the Score?” Wave 5 report and explains how sports consumption is evolving fast. We cover: • Why sports frustration is rising as leagues spread rights across more services • How documentaries like Drive to Survive create brand‑new fans • Why universal search and aggregation tools matter more than ever • The growing role of sports betting in engagement • YouTube, TikTok, and Instagram’s battle to own sports highlights and communities • What streaming consolidation means for Paramount, Netflix, and others • How gaming IP and sports ecosystems are converging Featuring David Bloom, Daniel Frankel, and guest Jon Giegengack. Watch, subscribe, and get the latest analysis at nexttmt.com.