The Battle for Your TV Screen: Who Controls the Future of TVOS? | Next TMT Talks Panel скачать в хорошем качестве

The Battle for Your TV Screen: Who Controls the Future of TVOS? | Next TMT Talks Panel

Who really controls what you watch on your TV? In this Next TMT Talks panel discussion, David Bloom brings together three leaders shaping the future of Connected TV operating systems (TVOS) — the platforms that determine how viewers find content, how advertising works, and how streaming services reach audiences. The discussion explores the growing influence of TV operating systems as gatekeepers of the streaming ecosystem, and how new players are challenging the dominance of established platforms. Panelists: Rob Caruso — The Trade Desk (Ventura TVOS) Chris Hock — Whale TV Rick Allen — ViewLift Together they unpack the rapidly evolving business behind smart TVs, global streaming distribution, sports content, advertising economics, and the rise of AI-driven viewer experiences. Topics Covered What TVOS actually is and why it now controls the streaming ecosystem How Ventura (Trade Desk) aims to disrupt the connected TV platform market Whale TV’s global reach with 100M+ deployed smart TV operating systems Why TV manufacturers rely on operating systems to generate revenue The growing importance of CTV advertising infrastructure How streaming platforms decide which devices and operating systems to support The global expansion of streaming across Europe, LATAM, Asia, and India The role of sports streaming and direct-to-consumer platforms Why viewer personalization and AI-driven discovery will reshape TV interfaces The fight for control of the connected living room experience Subscribe to Next TMT Talks for conversations at the intersection of media, technology, telecom, streaming, and AI. 👉 Newsletter: https://nexttmt.com