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Pepsi Blue: Why Was It Discontinued?

Pepsi Blue — the bright, electric-blue soda of the early 2000s — was one of Pepsi’s boldest experiments. But despite the hype, it disappeared from shelves after just two years. Why? In this video, we dive into the rise and fall of Pepsi Blue, exploring its wild marketing campaigns, polarizing taste, cultural reception, and the reason Pepsi ultimately discontinued it. We’ll also look at how Pepsi Blue built a cult following, why it briefly came back in 2021, and what its legacy means in Pepsi’s long history of bold, experimental sodas. If you remember Pepsi Blue, or ever wondered why it vanished, this video is for you. Timestamps: 0:54 – The Launch of Pepsi Blue (2002) 1:57 – Pepsi’s Big Marketing Push 2:35 – The Taste Controversy 3:27 – Global Reception and Cultural Impact 4:05 – The Cult Following After Discontinuation 4:49 – The 2021 Comeback 5:49 – Pepsi’s Pattern of Experiments 6:26 – The Legacy of Pepsi Blue 7:09 – Outro #PepsiBlue #Pepsi #DiscontinuedSoda #FoodHistory #SodaLovers #Throwback #2000sNostalgia #WhyItWasDiscontinued #CocaCola #Cola #JunkFood #BritneySpears #PopCulture