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Stakeholders in Zimbabwe’s healthcare sector convened to develop a Statutory Instrument (SI) aimed at regulating the advertising of medical and health products and services. The proposed regulations are expected to address concerns around misleading claims, unverified treatments, and unethical promotion practices that may put patients at risk. The consultative meeting brought together key players including regulators, healthcare professionals, policymakers, and industry representatives under the leadership of the Ministry of Health and Child Care, the Medicines Control Authority of Zimbabwe, and the Health Professions Authority of Zimbabwe. The SI is intended to strengthen oversight, protect the public from harmful or false advertising, and promote ethical standards across the healthcare sector. This development marks an important step toward improving accountability and ensuring that Zimbabweans receive accurate, safe, and trustworthy health information. Watch the full report for insights from stakeholders and what this means for healthcare providers, advertisers, and patients. Subscribe to HealthTimes TV for more trusted health news and updates from Zimbabwe.