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Too many physical therapy practices are stuck selling time instead of results. We challenged the myth that 60-minute sessions are more valuable, explore smarter ways to price care, and share a bold strategy for selling unused CEU inventory. Plus, a look at how value-based messaging, micro-offers, and experience design can transform your practice in 2026 and beyond. Whether you're a clinic owner, PT, or healthcare entrepreneur, this is your wake-up call to stop trading hours for dollars and start delivering transformation. 🎧 Watch more from PT Pintcast → / @ptpintcast --- ⏱️ EPISODE BREAKDOWN [00:14] — The Concept of Perishable Inventory in CEU Courses [01:10] — Radio Advertising Strategy [03:15] — Applying the Strategy to CEU Courses [04:18] — Challenges and Considerations [06:24] — Implementation and Testing [08:39] — Structuring the Website for Transactions [10:47] — Exploring Last-Minute Deals in Physical Therapy [12:41] — Feedback and Engagement in Live Selling [14:45] — The Anti-Sell Strategy [15:08] — Improving Production Quality [15:24] — The Fitness Instructor's Role [15:55] — Live Selling Insights [16:54] — The Rise of Live Streaming [18:35] — The Value Trap Question [20:02] — Session Length Debate [22:35] — Patient-Centered Outcomes [23:30] — Customizing Patient Care [26:40] — Selling the Destination [28:40] — Parting Shots -- 📌 Want to Connect with Dave? 📞 Book a strategy call: https://clarity.fm/davekittle/experti... 💼 Thinking of selling your practice or partnering? https://www.fieldmakergroup.com 📬 Connect with Dave: Email: Dave@Conciergepainrelief.com Instagram: @davekittle ( / davekittle ) LinkedIn: / davekittle or Call (646)-781-8884 #PhysicalTherapy #PTBusiness #HealthcareMarketing #ValueBasedCare #TimeIsMoney #PTClinicSuccess #PatientExperience #CEUstrategy #PTEntrepreneur #PrivatePracticeGrowth