How to Drive Velocity with Marketing: CPG Growth Strategies with Janice Greenwald | Podcast скачать в хорошем качестве

How to Drive Velocity with Marketing: CPG Growth Strategies with Janice Greenwald | Podcast

How to Drive Velocity with Marketing. Are you struggling to move your product off retail shelves? Wondering which marketing investments will actually drive velocity? This podcast delivers essential strategies for emerging CPG brands. Marketing veteran Janice Greenwald (former Unilever and Sabra executive) reveals the marketing strategies that truly impact velocity for CPG brands. Beyond tactical advice, she provides a comprehensive framework to diagnose if your brand fundamentals will support sustainable growth. GO TO KEY TOPICS: 00:00 - Introduction 02:00 - The expanded "C's and P's" marketing framework for CPG brands 07:46 - Product research strategies on a startup budget 17:18 - Why packaging is your most important marketing investment 41:43 - When to invest in awareness vs. bottom-funnel tactics 51:14 - Social media strategies that actually work for small brands 🤝 Connect with Janice:   / janice-greenwald-marketing-consultant   📢 Need help with product demos? Get special community pricing with our partner Grassroots Marketing! Book your demo: https://calendly.com/grassrootsmarket... About Startup CPG: Startup CPG is the largest community in the world for emerging brands. Our community comprises over twenty-five thousand Slack members, the #1 globally ranked podcast in CPG, 100+ events per year across all major cities and trade shows, and world-class resources and award programs to help brands grow and shine. It’s free — join today: [startupcpg.com/sign-up](http://startupcpg.com/sign-up). Stay connected: 📸 Instagram: @startupcpg 🔗 LinkedIn: Startup CPG