The PESO Model Explained: Grow Your Personal Brand Faster! скачать в хорошем качестве

The PESO Model Explained: Grow Your Personal Brand Faster!

Most people struggle with visibility because they’re relying on one lane instead of a system. In this video, I break down the PESO Model, a marketing framework created by Gini Dietrich, and explain why it’s one of the most useful ways to think about visibility for founders, consultants and experts. PESO stands for Paid, Earned, Shared and Owned media and the real power comes from how these elements work together, not in isolation. I explain why focusing on just content, just PR or just ads creates fragile growth and how applying PESO to your personal brand turns scattered effort into a clear, compounding visibility strategy. If you want credibility, consistency and leverage instead of short-term spikes, this framework matters. Find out more here: https://spinsucks.com/ultimate-peso-m... =========================== 🎯 Apply for a P.H.A.S.E.S.® Brand Authority Clarity Call If you sell your judgement to businesses and your growth has stalled despite strong delivery, this call is for you. I will pinpoint where perception, positioning or authority is constraining deal quality and where the real commercial leverage sits. Apply here → https://form.typeform.com/to/NMBaLQAl =========================== ⏰ Timestamps 0:00 – Reminder: Never Give Up 3:45 – Quick Question 4:15 – Founders Aren’t Doing This 5:10 – Intro to the PESO Model 6:49 – Paid Media Overview 12:46 – Earned Media Overview 20:06 – Shared Media Overview 24:37 – Owned Media Overview 31:34 – PESO Model Diagram 32:10 – Implement It in a Way That Works for You 33:58 – Outro: Don’t Sleep on the PESO Model