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Most people think influence comes from persuasion, tactics, or being convincing. But the moment pressure enters the equation resistance rises too. What if influence doesn’t come from pushing harder, but from closing the unseen space between what we want others to do and what they choose to do? In this talk you will discover The Influence Gap. Through stories, psychology, and real human behavior, you’ll learn why people resist being sold but gladly follow leaders they trust. Dan Rochon is an expert in human behavior, psychology, and leadership, specializing in how clarity drives decision-making and influence without resistance. With training in Humanistic Neurolinguistics Psychology and Neuro Linguistic Programming, he has over 15 years of experience helping business owners and sales professionals overcome uncertainty and decision paralysis through his Teach to Sell methodology, which emphasizes teaching others to think clearly rather than persuading them. A successful real estate professional since 2008, author of Teach to Sell: Why Top Performers Never Sell and What They Do Instead, and host of the No Broke Months podcast, Dan’s work on influence and decision-making has been featured on CNBC, The Today Show, The Washington Post, and NBC Nightly News This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx