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Matthew Dixon is a Founding Partner of DCM Insights, a global training and advisory firm, and a leading expert in business development and client experience. Dixon is a frequent contributor to Harvard Business Review, and author of bestselling books including The Effortless Experience and The JOLT Effect. His first book The Challenger Sale: Taking Control of the Customer Conversation (Portfolio/Penguin 2011) was a #1 Amazon and Wall Street Journal bestseller, and translated in a dozen languages. 00:00 - Introduction 00:30 - About Matthew Dixon 03:57 - What inspired you to write The Giving Game? 17:57 - Can we learn skills to become an Activator? 20:30 - How can leaders use technology / AI for the Activator model? 33:54 - What changes are you seeing in professional services? 38:32 - Small daily shifts to become an Activator 48:22 - Key to build the loyalty 50:39 - Take away from the The Giving Game ABOUT #SARDERTV Sarder TV is an independent, educational media company focusing on the subjects that fascinate, inspire, and teach executives. Because the relationship between success and learning is parallel, Sarder TV provides exclusive interviews with the authors, leaders, and tastemakers currently affecting the industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership, and seasoned advisors, Sarder TV launched in 2012. Sarder TV is an exciting, forward-thinking media company focused on the promotion of learning. Subscribe for more Sarder TV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive Sarder TV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi