Brice Englert on Building TradePending: From “No”s to Product-Market Fit in Auto Tech | PART 1 of 2 скачать в хорошем качестве

Brice Englert on Building TradePending: From “No”s to Product-Market Fit in Auto Tech | PART 1 of 2

In this episode (Part 1), Brice shares the early story: how the idea formed, how he got the first version built, what the market told him at the beginning, and what he did to push through the inevitable uncertainty that comes with building from scratch. This is the origin story and early foundation of TradePending, before the scaling years. You’ll hear: How Brice got started and why he chose automotive as the arena What the earliest product looked like (and what didn’t work first) The “crowded market” problem, and how Brice found an opening anyway Early execution lessons: getting something live, getting customers, and learning fast The mindset shift from idea → real business momentum TradePending’s story is a reminder that the early stage isn’t about having the perfect model, it’s about building something real, listening hard, and creating momentum one customer at a time. Where to Find Brice Englert: LinkedIn:   / briceenglert   TradePending: https://tradepending.com Where to Find Scot Wingo: LinkedIn:   / thescotwingo   Tweener Times: https://www.tweenertimes.com/ X: https://x.com/scotwingo Timestamps: 01:57 – Introduction to Brice Englert 02:50 – How Scot discovered TradePending 05:30 – Brice’s background and early career 07:30 – Engineering, Air Force, and selling technology 08:15 – MBA and early entrepreneurship exposure 11:45 – Corporate lessons from UBS 14:00 – Entering auto tech through M&A 17:10 – How acquirers evaluate startups 22:00 – From corporate development to operator 24:10 – The idea behind TradePending 25:50 – Naming the company and early vision 27:00 – Leaving corporate and managing risk 30:55 – Taking the leap into entrepreneurship 33:25 – Early funding and staying lean 34:30 – Customer feedback and early skepticism 38:35 – Competing in a crowded market 40:00 – NC IDEA rejection 40:12 – Rejection as fuel #TriangleStartups #SaaSFounders #StartupJourney #Entrepreneurship #Founders #B2BSaaS #AutoTech #TriangleTweenerTalks --- This episode of Triangle Tweener Talks is hosted by Scot Wingo, presented and produced by Triangle Tweener Fund, with creative assets and design support from Walk West. We couldn’t share posts like this without our amazing sponsors: Gold Sponsors: Balentine: https://www.balentine.com/triangle-en... EisnerAmpner: https://www.eisneramper.com Robinson Bradshaw: https://www.robinsonbradshaw.com Silver Sponsors: Automated Consulting Group: https://automated.co Bank of America: https://business.bofa.com/en-us/conte... 2025 Sponsors: Extensis HR: http://www.extensishr.com/