Brice Englert on How TradePending Scaled: Pricing, Sales, and Growing the TAM | PART 2 of 2 скачать в хорошем качестве

Brice Englert on How TradePending Scaled: Pricing, Sales, and Growing the TAM | PART 2 of 2

In Part 2 of the conversation with Brice Englert, we move from origin story to execution and scale. We cover: Pricing without overthinking: how TradePending set pricing before having perfect data Sales-first growth: building an outside sales motion that paid for itself quickly Scaling with discipline: reaching profitability fast and choosing when to reinvest Private equity, from the founder’s seat: rolling equity, staying on, and navigating majority ownership Growing TAM over time: expanding the product surface area instead of chasing a massive TAM upfront What’s next: stepping aside as CEO, staying on the board, and gearing up for the next auto tech company Brice’s story is a masterclass in building a durable SaaS company without shortcuts, staying close to customers, making practical decisions early, and expanding only when the foundation could support it. Part 2 shows what happens when disciplined execution meets long-term thinking. Where to Find Brice Englert: LinkedIn:   / briceenglert   TradePending: https://tradepending.com Where to Find Scot Wingo: LinkedIn:   / thescotwingo   Tweener Times: https://www.tweenertimes.com/ X: https://x.com/scotwingo Timestamps: 05:10 – Starting TradePending and early engineering decisions 06:20 – Finding the first lead engineer 06:55 – First product build and rapid time to market 07:25 – SaaS business model and early monetization 08:55 – Pricing strategy and premium positioning 09:45 – Why pricing doesn’t need to be perfect early 10:25 – Sales-led growth and early break-even 11:55 – Refining the sales motion and deployment speed 12:00 – Launching second and third products 13:05 – Reaching meaningful scale and revenue milestones 13:25 – Deciding to explore growth and exit options 14:00 – Choosing a majority private equity partner 15:55 – Staying on post-deal and rolling equity 17:05 – Working with PE and scaling responsibly 18:10 – Acquisitions and expanding the platform 19:30 – Stepping aside as CEO and planning the next chapter 21:00 – Lessons on leverage, risk, and capital structure 22:10 – Using AI tools to build the next company 23:30 – Teasing the next startup 24:10 – Reflections on TAM and long-term growth 26:00 – How TAM expands through customer-led innovation 28:05 – Final takeaways and closing thoughts --- This episode of Triangle Tweener Talks is hosted by Scot Wingo, presented and produced by Triangle Tweener Fund, with creative assets and design support from Walk West. We couldn’t share posts like this without our amazing sponsors: Gold Sponsors: Balentine: https://www.balentine.com/triangle-en... EisnerAmpner: https://www.eisneramper.com Robinson Bradshaw: https://www.robinsonbradshaw.com Silver Sponsors: Automated Consulting Group: https://automated.co Bank of America: https://business.bofa.com/en-us/conte... 2025 Sponsors: Extensis HR: http://www.extensishr.com/