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What does it take to be a top-tier sports sales leader or rep in 2026? In this episode of the Sports Sales Show, I break down how the customer journey has evolved and why the "old playbook" of simply providing ticket info is officially dead. Buyers are more informed than ever, and to win today, you must transition from a "ticket seller" to a strategic business advisor. Key Topics Covered in This Episode: The Evolved Customer Journey: Why buyers are willing to pay an 86% premium for a better experience and how to show up prepared. Selling ROI, Not Just Benefits: How to talk to CEOs and CFOs about business results rather than just "cool stadium amenities." The Full Menu Seller: Why the best reps in 2026 are multi-threading accounts and selling everything from suites to sponsorships. Leveraging GenAI (ChatGPT & Gemini): How to use AI to build ROI models and implementation plans in minutes. Real-World Success: A shoutout to how intentional pipeline management helped a client crush their goals. Don't forget to LIKE, SHARE, and SUBSCRIBE for weekly episodes on the future of sports business! LinkedIn: / andre-luck Instagram: / andreluck2 Tik Tok: / andreluck2 Substack: https://substack.com/@andreluck2 www.fourleafmc.com