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In this episode, Matt speaks with Cecilie Fjellhoy, a victim of romance fraud who has transformed her experience into a mission to combat fraud. Cecilie discusses her journey from being a victim to becoming an advocate for fraud prevention, emphasising the need for friction in financial transactions to protect consumers. She highlights the importance of digital identity, the response of financial institutions, and the role of technology and AI in detecting and preventing fraud. The conversation delves into human behaviour, the challenges faced by victims, and the future of fraud prevention strategies. Key Takeaways • Cecilie became a victim of romance fraud, losing over £200,000. • She went public to raise awareness and help other victims. • The current financial system lacks the necessary friction to prevent fraud. • Digital identity systems can be both beneficial and risky. • Financial institutions are beginning to take fraud more seriously. • There is a difference in how countries handle fraud cases. • Victims often feel unsupported by banks and law enforcement. • AI has the potential to improve fraud detection and prevention. • Human behaviour plays a crucial role in fraud susceptibility. • Awareness alone is not enough to prevent fraud. Chapters 00:00 Introduction to Cecilia's Journey 01:19 The Impact of Romance Fraud 03:31 Bridging Fraud and User Experience 06:23 Digital Identity and Systemic Issues 07:44 Banking Responses to Fraud 11:37 Virtue Signalling vs. Genuine Interest 14:43 Reintroducing Friction in Financial Transactions 19:04 Rethinking Financial Institutions' Role in Fraud Prevention 22:43 The Human Element in Fraud and Abuse 26:07 AI's Potential in Combating Fraud 29:47 The Evolving Landscape of Fraud and Awareness 33:27 Digital Identity and Its Implications #LeadingDetection #fraudprevention #digitalidentity #fintech #userexperience #podcast #fraud