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In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my podcast production business: I kept changing what was already working, and I still couldn’t understand why people weren’t buying. After running my process and getting feedback, I realized my belief about “fixing everything” was wrong. That failure cost me sales and kept me focused on the top of the funnel instead of the back end. In this episode, I explain: -The failure: changing what was working -What it cost: missed sales and constant rework -The shift: build a format, a playbook, and follow the steps -What I’d do differently: adjust what’s not working instead of changing everything If you are building a business, growing your audience, or refining your marketing strategy, this episode shares real experience from someone actively doing the work. Failure Is Knowledge helps established business owners build their brand through podcasting. If you would like to learn more, send us an email at Terryl@failureisknowledge.com