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What does “strategy” really mean inside a fast-growing company and when is it time to formalize it? In this episode, Kaihan Krippendorff sits down with Adam (from Amplify) to explore how growth-stage organizations define strategy, why “commitments” matter more than plans, and when a company truly needs a strategy office. Together, they unpack the hidden challenges that emerge as companies scale and how leaders can move from opportunistic growth to intentional, aligned execution. Adam introduces a practical framework for diagnosing what organizations are really asking for when they say, “We need a strategy.” From setting a true north to building execution muscle, this conversation reveals what it takes to turn strategy into real action. 🎯 What You’ll Learn: A modern definition of strategy built around outcomes + commitments The 4 real reasons companies create a strategy office How to shift from “smart advisor” to a role with real decision-making power Why strategy must be visible, high-stakes, and tied to execution How to avoid becoming an internal order-taker How to measure the success of a strategy office The biggest mistake companies make when launching strategy teams ⏱️ Chapters: 00:00 – Introduction (coming up) 00:29 – What is strategy? Defining outcomes and commitments 03:00 – What “commitments” really mean in practice 06:06 – The 4 reasons companies say “we need a strategy” 09:08 – When organizations need a clear plan 10:44 – Why process breaks as companies scale 15:49 – The intelligence gap and market blind spots 18:35 – Giving a strategy office real “teeth” 28:37 – Avoiding the order-taker trap 43:16 – Key takeaways: the biggest strategy office mistake HOST Kaihan Krippendorff GUEST Adam Zalisk 🎧 Listen on Spotify, Apple Podcasts, or explore more strategy conversations at 👉 outthinker.com/podcast #Strategy #BusinessStrategy #Leadership #StrategyOffice #CorporateStrategy #StrategicLeadership #GrowthStrategy #ScalingBusiness #ExecutiveLeadership #BusinessPodcast #ExecutionMatters #StrategicExecution #OrganizationalDesign