PDMI Take 20: Brands Trend Toward Performance Metrics скачать в хорошем качестве

PDMI Take 20: Brands Trend Toward Performance Metrics

As omnichannel campaigns have become the standard, more and more brands are making their in-campaign decisions based on the wide array of performance metrics now available to them. Take 20 host and PDMI Brand Response Council chair Chris Foster of Modern Postcard welcomes a pair of brand leaders — Southern New Hampshire University’s Matthew Laramee and Echelon Fitness’ Mike Rabinovitz — that have had long-term success using performance metrics to tweak and maximize the success of media campaigns designed to drive leads and close sales. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook:   / thepdmi   X/Twitter: https://x.com/ThePDMI #marketing #performancemarketing #performancebrands #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #performancemedia #webinar #analytics #metrics #performancemetrics #mediabuying