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Simon and Rachel sit down with Karina O'Donnell, a seasoned wedding business mentor and the founder of The Wedding Business Mentor. With years of experience in the wedding industry, Karina has guided countless businesses to success by sharing her expertise in marketing, client relations, and business development. Join us as Karina delves into the strategies that can help wedding vendors thrive in a competitive market, discusses common challenges, and offers practical advice for entrepreneurs looking to grow their wedding businesses. Whether you're a seasoned professional or just starting, this episode is packed with valuable insights to take your business to the next level. Don't miss out on this opportunity to learn from one of the best in the industry! #WeddingBusiness, #KarinaODonnell, #WeddingMentor, #CherrywoodPodcast, #WeddingIndustry, #BusinessGrowth, #WeddingVendors, #Entrepreneurship, #WeddingPlanning, #BusinessDevelopment, #MarketingTips, #ClientRelations, #WeddingEntrepreneurs, #IndustryExperts Welcome to Cherrywood Podcast, your source for inspiring conversations and compelling stories. Join us as we dive into the journeys of remarkable individuals from various fields, offering insights into personal growth, entrepreneurship, creativity, and more. Subscribe for positivity, authenticity, and engaging discussions. #podcast #WeddingVendor #entrepreneur Contact: 📧 Email: info@cherrypro.co.uk 📞 Phone: 07857 283 005 🌐 Website: www.cherrypro.co.uk 📱 Facebook: www.facebook.com/cherrywoodproductions 📸 Instagram: @cherrywoodpro Disclaimer: Views expressed by guests on Cherrywood Podcast are their own and do not necessarily reflect the views of the podcast hosts or producers. 0:00-0:42 - Introduction to the Cherrywood Podcast; hosts Simon and Rachel introduce the guest Karina. 0:43-3:13 - Karina shares her background in the wedding industry, from banking to floristry, mentioning her 35 years of experience. 3:14-9:27 - Challenges faced by Karina, including business setbacks and a story about opening a wedding dress shop. 9:28-13:01 - Karina discusses her transition from a wedding dress shop owner to a wedding celebrant and the types of ceremonies she leads. 13:02-16:15 - Unique ceremony requests and personalizations Karina has handled, such as blessing rings and including significant items in ceremonies. 16:16-19:25 - Explanation of what a celebrant does and how non-legal ceremonies differ from traditional marriages, especially in England and Wales. 19:26-27:17 - Funny stories from weddings, including late brides and memorable guest incidents; hosts Simon and Rachel share personal anecdotes. 27:18-33:46 - Karina talks about her role as a wedding business mentor, working with established wedding businesses to support growth and challenges. 33:47-38:23 - Discussion on wedding trends, including smaller, more intimate ceremonies and shifts in spending priorities. 38:24-47:15 - Hosts and guest discuss how the wedding industry has changed over time and the challenges of operating in a competitive field. 47:16-53:15 - The Cherrywood Podcast team talks about the wedding industry's growth, especially with new entrants and pricing challenges. 53:16-56:08 - Karina talks about her new event, Kent Wedfest, aimed at networking and collaboration for wedding suppliers. 56:09-1:00:20 - Details about Kent Wedfest, guest speakers, and the importance of professional development in the wedding industry. 1:00:21-1:06:08 - Karina and hosts discuss the benefits of networking and collaborations in the wedding business and how it creates support systems. 1:06:09-1:12:41 - They cover client expectations and the changing nature of the wedding market, including modern trends and adapting to client needs. 1:12:42-1:14:44 - Closing remarks, humorous stories, and farewells.