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Episode # 129. Today we spend quality time with Abby June Richards- Fractional CFO & Founder of The CPG CFO. Abby shares her insights on some of the key points emerging brands need to be highly aware of financially and raises her hand that her firm can help! . Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- / @road2retail327 . Topics discussed in detail with Abby today include: The importance of an emerging brand's 'cash runway' The difference between accounting and strategic finance An overview of her firm's "cash fight" framework. A very interesting view Why understanding your cash conversion cycle is critical to an emerging brand's financial health Loves the San Antonio Spurs and how they have operated over time Thanks to our sponsors Agency Habitat- https://wwwagencyhabitat.com Eagle Labs-https://wwweaglelabsinc.com -Floret-https://wwwtryfloret.com Subscribe to Abby's- The CPG CFO YouTube Channel - / @thecpgcfo Watch for more CPG Founder stories • CPG Startup Cash Flow Crisis: They Thought... Follow Abby on LinkedIn & Instagram / abbyjuner / thecpgcfo (Optional) Download free tools for cash flow optimization and investor prep on www.thecpgcfo.com Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!