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This is a short teaser video for instructors and administrators interested in using SABRE as an instructional tool. Used by Wharton and IMD amongst other top business schools, SABRE is the world’s premier marketing strategy game. The game places participants, either solo or in teams, at the helm of a fictional company, each with unique strengths and weaknesses. Based on highly sophisticated consumer dynamics modelling, teams must compete for market share by intelligently working to satisfy evolving demand. Over 6-8 rounds, they must allocate resources to different marketing and R&D initiatives. The aim of the game is to win by beating the competition in market share and profit. The Game comes with a complete curriculum of supporting digital courseware delivered through the HFX delivery platform. This courseware includes instructional videos. The Game itself, where participants manage their fictional company, is easy to use and decision submissions are entered and processed via the cloud. And with our tiered support solutions, we make implementation easy. Whether through instructor training for simulation old-hands, or through our white-glove premium service for instructors new to simulations, We have the right package for you, and we can even run courses ourselves, either online or in workshops. To find out more about how we can help you, contact us at info@hfxtraining.com today!