Why 80% of innovations fail, with Shafik Saba, Global Lead, Front End Innovation, Haleon скачать в хорошем качестве

Why 80% of innovations fail, with Shafik Saba, Global Lead, Front End Innovation, Haleon

“ We used the world's most powerful microscope to visualise how we can repair teeth.” Our guest on this episode of The Persuasion Game podcast is Shafik Saba, Global Lead of Front End Innovation at Haleon. He says, when it comes to innovation, you need to obsess over your brand’s core, and sometimes that means using a huge microscope to bring new life to a certain toothpaste’s core function. Shafik believes the core of your brand needs that level of attention and, too often, being distracted by a new, shiny extension can lead to disaster. It’s all about striking the right balance between innovating your core and stretching into areas you authentically belong in. He also discusses marketing brands in different countries and whether or not there’s now too much choice on our shelves. Episodes are released bi-weekly. Follow us on LinkedIn for updates. Subscribe to The Persuasion Game Newsletter on LinkedIn. Want to know more about us? Visit our website here: thisistheforge.com This is an 18Sixty production for The Forge. CHAPTERS: (00:00) Introduction (02:22) From Automotive to Healthcare Innovation (11:55) Balancing Core and Expansion (22:16) Consumer Insights and Empathy (23:38) Shopability and Design