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Explore the journey behind Concu, Hyderabad’s favorite dessert cafe known for its European-style pastries and chic ambiance. Starting as a single store, Concu has become a go-to destination for quality desserts like Medovik and Classic Opera, delighting the city’s dessert lovers. Founder Swati and Anusha share insights into Concu’s inception, their first customer experiences, and the expansion challenges that helped shape the brand’s unique identity. The video dives into Hyderabad’s growing cafe culture, with discussions on how Concu has maintained its authenticity amidst rising competition. It covers Concu’s branding evolution, balancing growth with the founders’ personal values, and reflections on navigating a competitive market. Gain a deeper understanding of entrepreneurship as the founders touch upon personal topics like setting boundaries, living life on their terms, and the influence of a female-led upbringing. Watch for inspiring insights on branding, overcoming challenges, and growing a dessert brand in a vibrant city. Host : Anusha Pilla / anusha_pilla Guest : Swati Upadhyay (Co-founder of Concu) https://www.instagram.com/concu.in/?i... Timestamps: 00:00 - A quick glimpse 02:00 - The origin story of Concu 04:35 - Building the foundations of Concu 07:04 - The first Concu experience 09:42 - Outgrowing the first store 12:10 - Reflecting on humble beginnings 16:10 - Fast forward to Concu today 18:25 - Challenges faced during expansion 20:40 - Anusha’s view on taking one step at a time 22:37 - The evolution of Concu’s branding and its importance 27:23 - Hyderabad’s cafe scene & the growing trend 29:56 - Nishant’s Women’s Day tribute to the matriarch of the cafe scene 32:40 - Is there room for so many new places opening up? 34:44 - Balancing personal and professional life, step by step 35:35 - Swati shares her personal thoughts on insecurities 40:40 - Anusha’s take on why insecurities arise 41:17 - Prioritizing yourself & mastering the art of saying no 45:25 - Anusha’s experience with setting personal boundaries 47:31 - Growing up in a progressive female-led household 51:18 - How parental influence affects decision-making and leads to generational trauma 52:36 - Living life on your own terms, not by society’s rulebook 53:23 - Swati’s take on downtime amidst her packed schedule 54:45 - Swati’s 40 under 40 bucket list 57:37 - The art of manifesting and bringing it to life 01:04:16 - Swati’s pro tip for aspiring entrepreneurs Direction & Supervision: Akarsh Ponnala Executive Producer: Anil Prattipati Editor : Arun DOPs: Bunny, Harsha Publicity Designer : Bavya Sreemai #podcast #womeninbusiness #cafe #hyderabad #businesspodcast