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Meta says that you need an EMQ (event match quality) score of 6 or more to achieve better ad campaign performance. So, higher the EMQ, better will be the ad performance. For events like purchase, it is recommended to have an EMQ beyond 8! And, the only thing you can do to improve your EMQ is send quality first-party data containing all event parameters required, to Meta Ads. So, learn about the list of event parameters required for increasing the EMQ score and the best practices to send it to Meta Ads in this video. Resource: What event parameters are important to increase EMQ in Meta Ads - https://www.customerlabs.com/blog/wha... Quick Jump to: 00:00 - Introduction 00:53 - What is event match quality 01:22 - Why is it important? 02:11 - What parameters Meta considers in calculating EMQ 02:53 - Parameters based on priority 05:01 - How to send these parameters effectively 07:41 - What is poor, ok, good, and great in EMQ? #metaads #facebookads #facebookadscampaign #facebookcapi -------------------------------------------------- CustomerLabs aids you in achieving high Event Match Quality very easily with just a few clicks! Start Your 14-Days Free Trial Today: http://app.customerlabs.com/signup/?u... Book a demo here ➡️ http://customerlabs.com/request-a-dem... -------------------------------------------------- Connect with CustomerLabs on Social: Join our Community: https://community.customerlabs.com/ho... Linkedin - / the-customer-labs -------------------------------------------------- CustomerLabs' no-code CDP empowers brands to excel in first-party data strategies. Our platform simplifies the data collection, unification, and activation of customer data across ad platforms. We enable companies to future-proof their marketing strategy. With CustomerLabs, businesses can achieve hyper-personalization, optimizing performance as third-party signal data becomes less reliable. This grants brands the flexibility to utilize customer data on their own terms, all within a privacy-focused landscape. --------------------------------------------------