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Meta has lately changed the priorities of the parameters that need to be synced with it to increase the EMQ (event match quality) score. FB Click ID (fbclid) which was of medium priority before, now shot up the list, became a high priority, and is now the center of attention. This is exciting news for marketers who are looking to boost their ad campaign performance. Because the higher the EMQ score the better the ad campaign performance! Key moments in the video: Introduction - 00:00 What is FB Click ID? - 00:45 Why is FB Click ID important? - 01:16 How does FB Click ID work? - 02:06 Is FB Click ID alone enough? - 03:18 Conclusion - 06:25 FAQs - 06:41 Resource: Our blog on Why fbclid is important to improve ad performance - https://www.customerlabs.com/blog/wha... -------------------------------------------------- CustomerLabs aids you in achieving all the above very easily with just a few clicks! Start Your 14-Days Free Trial Today: http://app.customerlabs.com/signup/?u... Book a demo here ➡️ http://customerlabs.com/request-a-dem... -------------------------------------------------- Connect with CustomerLabs on Social: Join our Community: https://community.customerlabs.com/ho... Linkedin - / the-customer-labs -------------------------------------------------- CustomerLabs' no-code CDP empowers brands to excel in first-party data strategies. Our platform simplifies the data collection, unification, and activation of customer data across ad platforms. We enable companies to future-proof their marketing strategy. With CustomerLabs, businesses can achieve hyper-personalization, optimizing performance as third-party signal data becomes less reliable. This grants brands the flexibility to utilize customer data on their own terms, all within a privacy-focused landscape. -------------------------------------------------- #1PDOPs #firstpartydata #facebookadsforbeginners #facebookads #metaads #facebookadscampaign