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In this episode of Liftoff, Keith sits down with Amos Bar-Joseph, Co-Founder and CEO of Swan AI, to explore a radical shift in how modern companies scale. Amos shares why the traditional belief that growth equals headcount is breaking down—and how AI is enabling a new model: the autonomous business. At Swan, scale is no longer about adding people—it’s about increasing ARR per employee by embedding intelligence directly into workflows. They unpack: Why the old “cog culture” model is collapsing What collaborative autonomy really means How Swan’s AI GTM Engineer turns ideas into live go-to-market workflows Why execution—not creativity—is what AI should automate And why go-to-market innovation is now more important than product innovation This is a must-listen for founders, operators, and GTM leaders navigating the AI-native era. Connect with Amos Bar-Joseph: Website: https://getswan.com/ LinkedIn: / amos-bar-joseph Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXf... Apple Podcasts: https://podcasts.apple.com/ca/podcast... Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: / liftoffwithkeith TikTok: / keithnewman74 For sponsorship inquiries, please contact: sponsorships@wherewithstudio.com #AutonomousBusiness #AIinBusiness #CollaborativeAutonomy #FutureOfWork #GTMInnovation #SaaSFounders #StartupScaling #AIWorkflows #AgenticAI