Brian Ahearn Reveals the Truth About Ethical Persuasion скачать в хорошем качестве

Brian Ahearn Reveals the Truth About Ethical Persuasion

In this episode of the Sales Game Changers Podcast, host Fred Diamond welcomes back Brian Ahearn, one of the world’s leading experts on ethical influence and a long-time Cialdini-certified trainer. This he's joined by Veit Albert, SVP of Sales at hear.com. Brian and Veit share a real-world, inside look at how ethical influence, trust, and relationships drive results in high-pressure sales environments. Veit leads a 150-person sales organization at hear.com, one of the fastest-growing hearing aid companies in the U.S., and explains how influence isn’t about manipulation, but is about responsibility, purpose, and helping customers make life-changing decisions. Brian walks through his journey with Dr. Robert Cialdini’s work, how influence principles show up in modern sales leadership, and why liking, trust, and genuine connection still matter more than dashboards and KPIs. He also discusses his newest book, Influenced from Above: Where Faith and Influence Meet, and how values and persuasion can coexist without compromise. You’ll hear: ✔️ Why ethical influence is essential in today’s sales environment ✔️ How hear.com uses influence to help customers say “yes” for the right reasons ✔️ The science behind trust, liking, and long-term customer relationships ✔️ How sales leaders can influence teams without burning them out ✔️ Practical actions sales professionals can take immediately to become more effective Whether you sell B2B, B2G, or B2C, or lead a sales team under constant pressure, this conversation offers timeless insights on influence, leadership, and selling with purpose. 👉 Learn more about Brian Ahearn’s book: Influenced from Above: Where Faith and Influence Meet