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What happens when a manufacturer treats values as part of an operating system, not a slide? I sit down with HANZA CFO Lars Åkerblom at their recent Capital Markets Day to unpack how code of conduct and sustainability guide every decision—from factory floor safety and anti-corruption to transparent relationships with customers, suppliers, and investors—and why that stance fuels both resilience and growth. We trace the recent uptick in organic momentum as customer activity returns and orders turn into revenue, then dig into how vertical integration turns execution into advantage. By pulling more of the value chain inside, HANZA cuts handoffs, speeds problem-solving, and earns room to co-design with clients—lifting margins while deepening loyalty. That same discipline shapes acquisitions: the BMK deal did more than add revenue, it opened powerful cross-selling channels and sharpened the integrated model. Just as important are the deals you walk away from and the customers you let go when the fit is wrong; culture and long-term economics win over short-term volume. Looking ahead to the 2028 target of 14 billion SEK, we explore a balanced route: expand with existing customers, win new ones through capability-led differentiation, and use market softness to acquire quality assets at the right price. Agility stays central—building footprint, capacity, and geography to serve faster and better—while ensuring every acquisition leaves customers better off on day one. Throughout, two voices steer the ship: customers who reveal where value is moving, and employees who make safe, consistent delivery possible. That alignment turns ESG into everyday practice and strategy into steady compounding. If this conversation sparks ideas on culture-led growth, integrated operations, or smart M&A, follow the show, share it with a colleague, and leave a quick review so more builders can find it. This podcast is part of series filmed at HANZA's Capital Markets Day in Stockholm on March 10th 2026.