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One of the hardest skills to learn as an insurance producer isn’t how to win deals — it’s knowing when to walk away. In this video, I share a real story about a deal I lost with a painting contractor — and why it was actually the right outcome. This wasn’t a price issue. This wasn’t a relationship issue. This was a misalignment in buying philosophy. I’ll walk you through: ✅ How I got in the door with a cold call ✅ What I uncovered in the qualifying conversations ✅ Why compromising would’ve created a nightmare client ✅ How walking away saved me time, energy, and future churn ✅ How to identify prospects who will never buy your solution If you’re building a book of business and finding yourself stuck quoting accounts that never close — or worse, close once and leave — this video will help you rethink how you qualify opportunities. 🎯 This is about protecting your time and building a sustainable book, not chasing every quote. 👉 If you want more content like this, check out the playlist: “How to Be a Commercial Insurance Producer” 👍 Like the video if it helped 💬 Drop your questions in the comments — I read and respond to all of them 🔔 Subscribe for weekly, real-world producer training Go build something great.