From Founder-Led Sales to Scalable Growth | Katharine Hill Contag on The Incremental Marketer скачать в хорошем качестве

From Founder-Led Sales to Scalable Growth | Katharine Hill Contag on The Incremental Marketer

👆 SUBSCRIBE above | 🚀 Smarter marketing starts here. Learn more at https://slingwave.com/. Still the main seller at your company? Here’s how to step back while building a growth engine that scales. In this episode of The Incremental Marketer, Paul Boruta sits down with Katharine Hill Contag, Fractional Head of Growth at Klaro and seasoned marketing executive. Kat helps early-stage B2B companies nail their go-to-market strategy, build demand engines, and lay the foundation for repeatable growth. She breaks down her 3 Ms of Go-to-Market — Message, Motion, Math — and shares the biggest mistakes founders make in early GTM planning. You’ll also hear how to run quick experiments, track results with lightweight attribution, and use AI as a thought partner for both founder marketing and sales. 👉 Watch now to learn how to move from scrappy founder-led efforts to a scalable growth engine. CHAPTERS 01:33 Introducing Kat Hill-Kontag and Claro Group 03:30 The Fractional Model: Flexibility and Expertise 05:27 Assessing Go-to-Market Strategies 08:35 Common Mistakes in Go-to-Market Planning 10:26 Identifying Ideal Customer Profiles 11:30 Engaging with Agencies in Early Stages 12:41 The Role of Founders in Sales 14:38 Content Strategy for Founders 15:34 Building a Sales Team 16:30 The Impact of Founder Marketing 18:20 Tracking Marketing Impact and Attribution 20:15 Leveraging AI in Sales Coaching 22:33 AI as a Thought Partner for Founders 24:35 Navigating AI in Early Stage Companies 26:43 Experimentation in Marketing Channels 28:39 Trends in B2C Marketing 30:38 Advice for Early Stage Companies 32:26 The Future of Marketing in an AI World CONTACT KAT   / khillcontag