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If you're constantly dealing with clients who haggle on price, pay late, or cause you headaches, you're probably fishing in the wrong pond. Over 35 years working with thousands of business owners, I've seen this pattern repeatedly: the marketing problem isn't your message or your offer - it's WHO you're talking to. In this video, I'll show you why identifying your ideal client changes everything - your pricing, your offer, even your profitability. And why most business owners spend 80% of their energy on the wrong 20% of marketing. I'll walk you through the marketing pie chart that flips conventional wisdom on its head, share the story of firing a £12K client (and why it was the best business decision I made), and show you how to build boundaries that attract your "Alex" and repel your "Chris." Ready to attract better clients? Apply at https://venture-coaching.com Or explore the 90-Day Breakthrough Program: https://90day.biz --- LINKS: 📞 APPLY TO WORK WITH US: https://venture-coaching.com 📌 PROGRAMS: Start Your 90-Day Breakthrough: https://90day.biz Work With Us 1-on-1: https://venture-coaching.com 📚 RESOURCES: Get The Book (Rock Solid Growth): https://rocksolidgrowth.biz 28 Days of FREE Resources: https://28day.biz 👤 ABOUT KEVIN & VICKI: Kevin Whitehouse and Vicki La Bouchardiere help established small business owners move from chaos and overwhelm to clarity and strategic focus. With 35 years of experience working with thousands of businesses, Kevin brings financial literacy and business forensics. Vicki brings mindset work and identity transformation. Together, they provide long-term partnership (clients stay 10-15 years on average) through their 90-Day Breakthrough Program and 5% Mastermind.