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If you've been running your business for a few years and you're working harder than ever but not seeing the profit or lifestyle you want, this one's for you. Over 35 years working with thousands of business owners, I've watched the same pattern play out: someone picks a price when they start out, and five, ten, even twenty years later... they're still charging roughly the same amount. Meanwhile, their experience has grown, their quality has improved, but their belief in what they can charge hasn't kept pace. In this video, I'll walk you through a simple formula I've been thinking about: Price + Belief ÷ Quality + Perceived Value = Profit & Lifestyle. We'll dig into each element and I'll challenge you to question whether you're leaving money (and time) on the table—not because you need to work harder, but because you haven't revisited these fundamentals in years. This isn't about "10x-ing" anything. It's about making your business work better for YOU. Ready to explore working together? Apply at https://venture-coaching.com Or explore the 90-Day Breakthrough Program: https://90day.biz --- LINKS: 📞 APPLY TO WORK WITH US: https://venture-coaching.com 📌 PROGRAMS: Start Your 90-Day Breakthrough: https://90day.biz Work With Us 1-on-1: https://venture-coaching.com 📚 RESOURCES: Get The Book (Rock Solid Growth): https://rocksolidgrowth.biz 28 Days of FREE Resources: https://28day.biz 👤 ABOUT KEVIN & VICKI: Kevin Whitehouse and Vicki La Bouchardiere help established small business owners move from chaos and overwhelm to clarity and strategic focus. With 35 years of experience working with thousands of businesses, Kevin brings financial literacy and business forensics. Vicki brings mindset work and identity transformation. Together, they provide long-term partnership (clients stay 10-15 years on average) through their 90-Day Breakthrough Program and 5% Mastermind.