Investing in the Women's Game: New Landscape, New Opportunities | Be Inspired Conference 2025 скачать в хорошем качестве

Investing in the Women's Game: New Landscape, New Opportunities | Be Inspired Conference 2025

This Women in Football Be Inspired Conference in partnership with Barclays session was supported by the Women's Football Awards and took place on 26 March 2025. This groundbreaking group of trailblazers took to the stage to discuss commercial investment in the women’s game. Led by host Valerie Goldstein (Senior Advisor, Livida Sport), the panel kicked off firing on all cylinders and offering hard truths and insights for the audience. Valerie started by addressing Mercury/13’s co-founder and co-CEO, Mario Malave, who talked the crowd through the importance of unlocking the potential of players and allowing them to grow their brand. Mario shared his views – that women’s football is still in startup mode, so everything should be done through a lens that caters to the new demographic that are a part of the game. Mario is currently focussing his attention on several teams in Europe and shared an alarming example of where visibility of the industry is seriously lacking. “Women in Italy, which makes up half of the country's population, haven’t been spoken to about football”, he said. “But we’re here to make change. Get on board. This is a once-in-a-lifetime opportunity. And of course there is ROI – it’s not a charity.” Passing the baton to the brilliant Jacqui Oatley MBE, football commentator and sport presenter, the delegates delighted in hearing more about the future of women’s football and what’s in store. “Think about the potential, the growth of women in football”, she urged. “It’s not just about ‘oh, let’s give women a space to play, let’s be nice to women and let the little girls play’. No! It’s about thinking bigger, expanding in the right areas, investing in the right teams. Think about the fans, and how we can do things differently. Women’s football is a blank canvas. Get amongst it!” Read more about Women in Football at https://www.womeninfootball.co.uk