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Client: Novartis Date: December 2007 The Diagnostics division of Novartis develops Nucleic Acid equipment for disease analysis used in several hospitals and research institutions worldwide. Their solutions are intended to automatize sample processing, making it flexible and efficient as well. Scenario: Novartis wanted to create awareness of their Nucleic Acid technology, an integration with expert testimonials and interactivity, making it possible to explore the components of the product, performance comparisons, feature and benefits. Approach: An interactive DVD was produced, where each section would address specific elements of the product; the user is able to click each element of the product, for it to expand and animate, showing relevant information. Other categories of the DVD would run 3D animated videos with narration, also live action with testimonials from different european authorities in the field (live footage provided by client).