S207: Turning Great Learning Programs into Lasting Engagement Campaigns with Mel Adeson скачать в хорошем качестве

S207: Turning Great Learning Programs into Lasting Engagement Campaigns with Mel Adeson

How can marketing principles help drive program adoption and build better learning cultures? In this episode, Julia sits down with Melissa Adeson, Learning and Development Manager at Spotlight Retail Group, to explore how L&D teams can apply marketing strategies to create more engaging, measurable, and human learning experiences. Melissa explains the iterative nature of thinking like a marketer and how the “Four Ps” of marketing—product, price, placement, and promotion—can push learning objectives forward. -- For L&D leaders and the teams they support, every minute matters. L&D in 20 gives you everything you need in only 20 minutes. One podcast, practical real-world examples, unlimited learning. Presented by the team at Go1. Subscribe wherever you get your podcasts!