Ep. 13 | How to Align Principle with Profit | Dr. Dorothée Baumann-Pauly on Business & Human Rights скачать в хорошем качестве

Ep. 13 | How to Align Principle with Profit | Dr. Dorothée Baumann-Pauly on Business & Human Rights

Can business be both profitable and truly responsible? Welcome to Ep. 13 of The Persuasive Mindset Podcast where Dr. Dorothée Baumann-Pauly, Director of the Geneva Center for Business and Human Rights (University of Geneva) and Research Director at New York University Stern Center for Business and Human Rights, explains how companies can integrate human rights into core operations. Through real-world case studies on cobalt mining in the Congo, sustainable rubber in the Amazon, conflict diamonds, and sustainability-linked loans, she shows practical, scalable models that align profit with principle. 🔹 What You’ll Learn • Why human rights due diligence is becoming non-negotiable • How case studies drive real corporate change (Trafigura, Decathlon, VEJA, ABN AMRO, HB Antwerp) • The power of storytelling + strategic partnerships in persuasion • How to conduct credible field research in high-risk supply chains • Why Switzerland is a global hub for responsible business • Career advice for students and junior professionals wanting to work at the intersection of business ethics & human rights 🌱 Chapters 00:00 Intro + Current Roles – University of Geneva & NYU: How to translate academic research into real-world impact 03:29 Why Business Ethics Needs Real-World Outcomes 06:32 Understanding Cobalt Mining in the Congo – Child labor, responsible sourcing, & corporate influence 11:20 How Case Studies May Change Company Behavior 15:52 Real Examples Dr. Dorothée Baumann-Pauly Has Researched – Decathlon, VEJA (Amazon rubber), Trafigura, ABN AMRO, HB Antwerp 17:11 How to Align Business Profit & Principles – Process, reliability, scalability of case studies 24:17 Insights on How to Conduct Research Interviews & How to Publish Strategically – Understanding one's target audience 27:23 Working in Geneva & New York – Advantages of being based in Switzerland 30:39 The Role of an International Upbringing on Dr. Baumann-Pauly's Career Path – From Germany to global advocate 33:36 Teaching Business & Human Rights – Insights on teaching craft and public speaking 35:26 The Use of Persuasion in Ethical Business – Storytelling, alliances, moral courage 36:55 Key Skills Needed in Dr. Baumann-Pauly's Field & Her Upcoming Research 40:02 Final Advice for Students & Junior Professionals – How to enter and excel in the field of business & human rights Read the full interview: persuasivediscourse.com/post/aligning-principle-with-profit-dr-doroth%C3%A9e-baumann-pauly-on-business-human-rights-ethical-leade Recorded: June 18, 2025 Podcast Host: Dr. Sorina Matthey de l'Endroit Music: Ignatius Calabria Free PDF & newsletter: persuasivediscourse.com/contact Subscribe:    / @persuasivemindset   Follow: instagram.com/persuasivediscourse If this episode inspired you, please subscribe and leave a review to help more people discover responsible business practices. #BusinessAndHumanRights #EthicalLeadership #ResponsibleSourcing #CobaltMining #SustainableSupplyChain #DorothéeBaumannPauly #GenevaCenter #NYUStern #CorporateResponsibility #PersuasionInBusiness #ThePersuasiveMindset #PersuasiveDiscourse