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What are the biggest opportunities in retail right now? And how will the rising demand for sustainability impact the industry? We asked 3 U.K. industry leaders to each share their own unique perspectives on where the future of retail is headed. Hear from Sophie Wheater, CMO of budget phone service provider Giffgaff, Grace Kite, economist and founder of data consultancy Magic Numbers, and Sophie Birshan, head of retail at Google U.K. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights our ads research team is exploring, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along. 00:00 Introduction 00:05 What does the future of retail look like? 00:42 What's missing from the modern shopping experience? 01:15 How will the rising demand for sustainability impact retail? 01:34 What's the biggest opportunity for retailers right now?