Userguest Crystal Ball Predictions 2026 скачать в хорошем качестве

Userguest Crystal Ball Predictions 2026

In this Crystal Ball 2026 discussion with Hicham Benyebdri of Userguest, we explore one of the most important strategic questions facing the hotel industry today: how artificial intelligence will reshape the booking funnel - and who will control it. As AI-powered search and generative tools evolve at unprecedented speed, hotels are being forced to rethink where demand originates, how guests discover properties, and which platforms ultimately win at the moment of transaction. While tools like ChatGPT and other generative AI platforms are gaining traction for inspiration and research, this conversation dives deeper into why Google may be uniquely positioned to dominate hotel bookings in an AI-first world. This video examines: How AI is changing guest search behavior across inspiration, discovery, and booking 🔹Why Google’s AI-powered search, Hotel Ads, and payments ecosystem give it a major advantage 🔹What the rise of AI means for OTAs, metasearch, and direct booking strategies 🔹Whether AI creates new opportunities for hotels—or further strengthens intermediaries 🔹How general managers and revenue managers should think about distribution investment in 2026 🔹Why focus, not hype, will be the defining success factor for hotel leaders navigating AI disruption We also discuss the growing pressure on independent hotels, the risks of over-reliance on intermediaries, and why simplifying your commercial strategy around platforms that already convert demand may be the smartest move forward. This conversation is essential viewing for: Hotel General Managers Revenue Managers Commercial Directors Digital Marketing Leaders Hotel Owners and Asset Managers If you are feeling overwhelmed by AI noise, competing platforms, and constant change, this video will help you cut through the complexity and focus on what actually drives bookings and profitability. Subscribe for more forward-looking discussions on hotel technology, revenue strategy, distribution, and the future of hospitality. #HotelIndustry #HospitalityAI #HotelRevenueManagement #HotelDistribution #HotelMarketing #DirectBookings #GoogleHotelAds #HospitalityTechnology #HotelGM #RevenueManagement #TravelTech #AIinHospitality