What Is Media Monitoring? How Modern PR Teams Track Reputation and Narrative Intelligence скачать в хорошем качестве

What Is Media Monitoring? How Modern PR Teams Track Reputation and Narrative Intelligence

Media monitoring is no longer just about tracking mentions — it’s about understanding the narratives shaping your brand’s reputation across media, social platforms, and AI. Modern PR teams rely on media monitoring to protect reputation, measure campaign impact, and identify risks before they escalate. In this video, you’ll learn what media monitoring is, how it works today, and why narrative intelligence has become essential for communications leaders. You’ll learn: • What media monitoring is and why it matters for PR teams • How modern media monitoring goes beyond keyword tracking • The difference between mentions and narrative intelligence • Why real-time monitoring helps prevent PR crises • How AI and media coverage shape brand perception Media monitoring helps communications teams track coverage across news, social media, podcasts, and AI-generated content to understand how their brand is perceived and how narratives evolve over time. Subscribe for more insights on PR analytics, media intelligence, reputation management, and communications strategy.