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Many financial advisors excel at the technical side of planning but struggle to deeply understand what clients truly value. Traditional discovery meetings can feel clinical, rushed, or incomplete, leaving advisors without the human insights needed to build stronger relationships. How can advisors uncover what matters most to clients in a fast, scalable, and meaningful way? Colleen Bowler, an expert in mindset-based financial planning and client engagement, explains how helping clients reflect on their own readiness, wellness, longevity, and partnership mindsets leads to richer conversations and deeper trust. She illustrates how five-minute assessments give advisors immediate clarity on client priorities, reduce meeting time spent on basic data gathering, and spark constructive dialogue that might not happen otherwise. Colleen encourages advisors to use these insights to celebrate client progress, strengthen household communication, and shift from purely financial conversations to holistic guidance. In this episode of The Customer Wins, Richard Walker interviews Colleen Bowler, Co-founder of C&J Innovations, about using mindset assessments to humanize financial planning. Colleen also discusses improving advisor–client conversations, uncovering emotional patterns around money, and using AI to free up time for a deeper connection. 00:00 - 01:00 Introduction 02:23 - 03:18 Connecting the Human Side to Financial Advice 03:36 - 04:35 What Advisors Could Do If They Had More Time 05:12 - 06:06 Why Mindset Is More Powerful Than Account Balances 08:09 - 09:26 Turning Assessment Results Into Real Client Action 10:05 - 11:26 Using Mindsets to Shift Conversations from Emergency to Opportunity 11:59 - 13:12 Why Advisors Should Assess Clients Every Year 14:25 - 15:34 How Partnership Recaps Reveal What Clients Really Think 15:55 - 16:55 What Couples Teach Us About Financial Mindsets 19:17 - 20:22 How This Assessment Complements Risk Tools Like Riskalyze 21:51 - 22:57 Advisors: Are You Practicing What You Preach? 23:59 - 25:02 The ROI of Self-Awareness in Financial Planning 25:37 - 27:09 AI Frees Up Time for Advisors to Build Human Connections 28:31 - 29:25 Using Client Data to Tailor Content That Actually Matters 30:11 - 31:12 Use AI to Analyze Your Conversations and Improve How You Listen 32:00 - 32:51 The Difference Between the Two Passport Assessments 33:02 - 34:19 What Entrepreneurs Can Learn from Other Entrepreneurs 35:13 - 36:01 The Only Place You Can Create Value Is in Someone Else's Future Full Episode: http://quickforms.com/post/transformi... Mentions: Michelle Feinstein of Salesforce, Paul Osterberg of Security Basecamp, Joshua B. Lee of StandOut Authority