Data Strategies That Transform Advisory Practices With Molly Pierce скачать в хорошем качестве

Data Strategies That Transform Advisory Practices With Molly Pierce

Many advisory firms invest heavily in marketing and lead generation, yet still struggle to convert prospects or understand why their growth stalls. Without clear visibility into which processes work and which break down, teams often rely on guesswork instead of data-driven action. How can advisors simplify their metrics, cut through analysis paralysis, and focus on the numbers that actually drive growth? Data expert Molly Pierce breaks down the core metrics that every advisor should track and explains why these leading indicators matter more than lagging ones, such as ROI. She explains how to measure stick rate, close rate, average case size, and cost per client while emphasizing the importance of serving existing clients to generate organic growth. Molly also encourages firms to compare their results with industry benchmarks, leverage pending leads, and use data as a spotlight to reveal hidden business opportunities. In this episode of The Customer Wins, Richard Walker interviews Molly Pierce, CEO of Track That Advisor, about leveraging data to drive growth for advisory firms. Molly discusses the value of benchmark comparisons, the power of focusing on current clients, and why human connection still matters in an AI-driven world. 00:00 - 01:00 Introduction 03:10 - 04:21 Turning Boring Data into a Powerful Business Roadmap 06:07 - 07:12 Why a Customer-First Culture Starts with Leadership 07:14 - 08:22 Making Success Accessible: How Track That Advisor Helps Every Budget 08:40 - 09:29 Abundance Mindset: Why There’s Always Enough to Go Around 10:34 - 11:57 Helping Advisors Focus on the 5 Metrics That Actually Matter 12:36 - 13:44 Why Stick Rate is the Most Overlooked Business Growth Metric 14:25 - 16:02 The Power of Knowing Your Close Rate and Average Case Size 16:39 - 17:55 How Advisors Succeed with Different Clients and Mindsets 18:24 - 19:18 The Hidden Growth Potential in Your Existing Leads 19:25 - 20:49 Over Half of Your Growth Comes From Current Customers 21:22 - 22:17 How to Calculate Cost Per Client and Why It Matters 24:55 - 26:11 Setting Industry Benchmarks: What Metrics Should You Really Hit? 28:33 - 29:49 AI Is Powerful, But It Can’t Replace Human Insight 30:53 - 32:14 AI Can’t Give You Human Connection — and That’s the Difference 34:35 - 35:43 The Leadership Lesson of Letting Go and Trusting Others Full Episode: http://quickforms.com/post/data-strat... Mentions: Michael Jeanfreau of Mariner Wealth Advisors, Shannon Rosic of Informa Connect, Parker Ence of Jump AI