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Clothing Brands Are Collapsing — And It’s Changing How You Shop Some of the clothing brands you think are “too big to fail” are already collapsing—they’re just doing it quietly. It doesn’t look like a disaster. It looks like a “sale” that never ends, your size always missing, stores feeling thinner, return policies getting stricter, and quality changing without warning—while prices keep climbing like someone out there is happily paying full price. And here’s why it matters: when brands shrink to survive, they change the rules on you first. What you pay, when you should buy, what you can return, and what you actually get for your money. So in this video, we’re breaking down the collapse pattern across nine brands—some huge, some unexpected—and then I’ll translate it into the new shopping rules you need now, so you stop paying more for less. And to see how fast the old rules are breaking, we have to start with the brand that practically defined mall shopping: Forever Twenty-one.