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A deep dive into sonic branding, creativity, and the emotional power of sound with Ahmad Haffar — the “Voice of Dubai.” This episode explores trauma, identity, and the purpose behind building unforgettable audio experiences in the UAE." From iconic Expo 2020 announcements to Dubai’s most recognizable jingles, Ahmad opens up about the power of music to move people — and brands — in ways visuals never can. But this isn’t just an episode about audio. It’s about artistry. And what it means to give pieces of your soul to the work you create. Ahmad shares his near-death experience, the founding of Mind Loop Studios and On The Field Academy, and why sonic branding isn’t just about being catchy — it’s about capturing who you are and where you’re going. Together, he and Luca dissect the psychology of sound, AI in music, and why a jingle can outlive any campaign. You’ll also hear raw reflections on burnout, talent, alienation, and the lonely road of entrepreneurship. And in a rare moment of vulnerability, Ahmad offers a message to anyone still searching for their voice in a world full of noise. If you’ve ever wondered what makes sound unforgettable — and creators unstoppable — this is the episode that hits all the right notes. 🔔 Don’t forget to subscribe to Luca’s Insight Track for more powerful stories from extraordinary individuals. Hit the notification bell to stay updated on our latest episodes! 00:00 Intro 03:11 The Mug Story 04:41 The Safe Word 05:04 Iconic Voice Samples – Dubai Announcements 07:30 Building a Career in Sound 13:50 How Sound Branding Builds a Long-Term Emotional Identity 15:36 Behind the Music: Composing the Luca Theme 17:55 Q&A With Luca Allam 19:22 Sound design Vs. visual branding; Who leads who? 31:10 Too much marketing clutter & noise; how is sound able to break through? 38:05 Take a moment, what is the toughest thing about working for yourself? 40:25 AI in music & Sonic Branding: Disruptive or harmonious to growth? 44:19 You found your voice, what's your message for those that never truly find theirs? 54:13 Blank Ball! 💬 Join the conversation! Share your thoughts in the comments below and let us know what you think of Ahmad's journey. Follow our Instagram page at / lucasinsighttrack TikTok page at / lucasinsighttrack and Subscribe to our YouTube page at / @lucasinsighttrack for more inspiring interviews and stories that make a difference. Join our WhatsApp channel for exclusive behind-the-scenes clips and insights on upcoming shows. Be part of our community and stay updated! https://whatsapp.com/channel/0029Vaky... #LucaInsightTrack #ahmad #AhmadHaffar #LIT #PodcastUAE #MiddleEastPodcasts #DubaiPodcast #SoundOfDubai #VoiceOfDubai #PodcastInterview #PodcastHighlights #ContentCreatorsUAE #StorytellingMatters #AhmadHaffar #SonicBranding #VoiceOverArtist #SoundEngineer #AudioBranding #VoiceTalent #VoiceMatters #BehindTheVoice #MindLoopStudios #AudioEntrepreneur #SonicIdentity #BrandExperience #MarketingStrategy #AudioMarketing #BrandSoundtrack #MarketingInNoise #CreativeMarketing #BrandRecognition #BrandingWithEmotion #MemorableBranding #CreativeMindset #SoulAndSound #MusicHeals #EntrepreneurJourney #AuthenticVoice #PassionToProfession #BuildWithHeart #PurposeDriven #CreativityInBusiness #HealingThroughMusic #AIAndCreativity #AIMusic #HumanFirstAISecond #FutureOfBranding #SoundAndTech #AudioInnovation #VoiceTechnology #DisruptiveCreativity #DigitalAudio #NewAgeMarketing #UAEContentCreators #BuildYourBrand #SoundIsIdentity